ADOOLE is an agnostic, low-cost, broad spectrum platform that helps publishers unify demand partners, data, and tools. We’ve developed a best-in-class UI that contextualizes this data, allowing publishers to more deeply understand the correlation between content, marketing, and monetization. Our ultimate goal is to simplify the complexities of publishing operations while generating more revenue for our publisher partners. ADOOLE began as an online publisher, building 10 websites and apps to help consumers compare competing products in a number of categories, generating over 200 million product comparisons since their creation. In 2016, after realizing that the experience gained from building websites was better used to help fellow publishers, ADOOLE launched the machine learning ad optimization focused technology company that you see today.